Toups and Co sells a two-ingredient tallow base in a range of essential-oil scents at about $16 an ounce. Primally Pure goes richer, with emu oil, beeswax and botanicals, plus a ladder of tallow face creams above it, at $28 an ounce and up. These are the two oldest names most people meet when they search this category, and they're built on different ideas.
Both companies have sold tallow skincare since well before the current wave, and both publish full labels. I read their product pages and policy pages on September 6, 2026, and every number below is from that date. Prices move (Toups was running a sitewide 10% promotion that day), so it's a snapshot.
The third jar is Bare Silk ($34): five ingredients on 100% suet, unscented, poured dense. It's the jar I hand people who want the shortest label with a named cut of fat. More on it after the table.
What's in the balm at each brand?
Toups' Tallow Balm Original lists six ingredients as of September 6, 2026: grass-fed tallow, organic olive oil, and organic essential oils of lavender, bergamot, balsam fir and frankincense serrata. Their Unscented balm is two ingredients, grass-fed tallow and organic olive oil, and that's the whole label. Every Toups page says the tallow comes from 100% grass-fed and grass-finished cows. The word suet doesn't appear on any page I read; their FAQ defines tallow simply as rendered animal fat.
One small thing worth asking them about: the Original's description mentions "frankincense and sandalwood", while the ingredient list shows balsam fir and no sandalwood. I'd go by the list: the ingredient declaration is the part a rule governs, every ingredient named, in descending order of predominance, while the paragraph above it is copy.
Primally Pure's Everything Balm runs ten line items: organic tallow from grass-fed cows, organic olive oil, emu oil, unrefined beeswax, essential oils of organic lavender and organic tea tree, organic marshmallow root, organic calendula flower, organic rosemary extract and non-GMO vitamin E. Tallow leads the list, emu oil is a second animal fat, and beeswax sets the texture. The rosemary and vitamin E pairing at the end is good practice for a water-free fat balm; it's the same antioxidant logic I use, and rosemary extract standardized to carnosic acid measurably lengthens the oxidation induction period of an oil. Grass-finished and suet aren't stated on the pages I read.
Neither balm carries water, so neither needs a preservative system. If you want the reasoning behind that, why there's no water in a tallow balm walks through it.
Scent-led range or cream range: what is each brand built around?
Toups is a scent-led line. The base stays the same and the essential oils change: Original, Unscented, a Frankincense Face Balm at $52 for 2 oz (four ingredients, two frankincense oils), and a Baby Balm at $32 with five essential oils including blue tansy and rose. Body balms come in 2 oz and 4 oz jars. You pick the scent, and the recipe underneath doesn't move.
Primally Pure is a concern-led line. The Everything Balm is the entry point, and above it sits a set of tallow face creams sold in 1 oz and 2 oz: Soothing Cream at $44 and $82, Plumping Cream at $40 and $72, Clarifying Cream at $42 and $78, and an Antioxidant Balm from $42 to $72. Below the balm sit body butters at $30 to $32, with jar size and actual fill both printed (their Medium is a 4 oz jar holding 2.8 oz). That's a page-level habit I respect.
What does each one cost per ounce, and what's the guarantee?
Toups' body balms are $32 for 2 oz and $62 for 4 oz as of September 6, 2026, which is $16.00 and $15.50 an ounce. The face balm is $26.00 an ounce. Subscribing takes 10% off and ships free; a one-time order doesn't ship free until $100. The guarantee is a 30-day money-back window per their policy page, with samples and tools excluded and sets exchange-only; after 30 days it becomes store credit.
Primally Pure's Everything Balm is $30 for 1 oz and $56 for 2 oz, or $30.00 and $28.00 an ounce. I confirmed the 2 oz figure from the store's product data, since the page surfaced only the 1 oz price. Shipping is free over $65 with a free gift. No subscription discount showed on the pages I read, though it may sit in a widget that didn't load for me. A newsletter signup offers 15% off a first order. The guarantee reads "If you're not 100% satisfied, we'll give you your money back", with no day count, and their returns page accepts opened or used product, with requests reviewed by a third-party provider.
| Spec, as of September 6, 2026 | Toups and Co Tallow Balm Original | Primally Pure Everything Balm |
|---|---|---|
| List price | $32.00 (2 oz); $62.00 (4 oz) | $30.00 (1 oz); $56.00 (2 oz) |
| Size | 2 oz or 4 oz | 1 oz or 2 oz |
| Price per oz | $16.00; $15.50 | $30.00; $28.00 |
| Ingredient count | 6 (Unscented: 2) | 10 line items, 11 named |
| Suet stated | No | No |
| Grass-finished stated | Yes | No (grass-fed) |
| Water | None | None |
| Whipped | No | No |
| Unscented option | Yes, Tallow Balm Unscented, $32.00 (2 oz) | Not for this balm; Baby Balm is unscented, $20.00 (1 oz), $34.00 (2 oz) |
| Essential oils | Lavender, bergamot, balsam fir, frankincense serrata | Lavender, tea tree |
| Guarantee | 30-day money back | Money back, no day count shown |
| Subscription | 10% off plus free shipping | Not shown on the page |
| Where made | "handcrafted in coastal alabama" | "sunny southern California" |
Who is Toups and Co for?
Toups does the simple, scented body balm well in its own terms. Short labels, grass-finished stated on every page, a handful of scent choices on one base, and a 4 oz jar that makes household use cheaper. The two-ingredient Unscented is a real option if your skin's reactive. Their Original and Unscented pages show a 4.84 rating from roughly 1,500 reviews (the two appear to share one review pool), and the brand is upfront about being handcrafted in coastal Alabama.
Buy it if you want a scented body balm at $16 an ounce, a bigger jar, and a plain 30-day refund window. Their Unscented page says "Use it to treat dry patches, stretch marks, burns, cuts, rashes" and names eczema and psoriasis. That's their claim to make; it isn't one I make for any balm, ours included.
Who is Primally Pure for?
Primally Pure does the full-shelf brand well. Every label is published in full, the balm carries an antioxidant pair, and the unscented Baby Balm at $20 for 1 oz is the cheapest ticket into tallow in this post. The concern-led creams mean you can stay with one brand as your skin's needs change, and the body butters print their actual fill. Their Everything Balm shows a 4.81 rating from 3,844 reviews, and returns are accepted even on opened jars.
It's the pick for someone who wants a 1 oz trial size, reads emu oil and beeswax as a plus, and wants face creams from the same maker. Their page says the balm "delivers lasting barrier support and healing". Again, that's their claim, not mine. Health-related advertising claims are expected to rest on competent and reliable scientific evidence, and that expectation covers what an ad implies as well as what it states, which is the standard I try to hold myself to on this site. It's cosmetic care, not a treatment. Your provider's plan comes first.
Where does Craft fit as the third jar?
Bare Silk ($34 for 2 oz, $17 an ounce) sits between the two on price and below both on label length. Five ingredients: 100% suet tallow from grass-fed and grass-finished Montana cattle, meadowfoam oil, cold-pressed jojoba, arrowroot and vitamin E. No essential oils, no beeswax, no second animal, and the cut of fat is named on the label. Against Toups Unscented, it's $2 more and three ingredients longer: meadowfoam and jojoba for slip, an antioxidant so the fat holds. Against the Everything Balm, it's about 40% less per ounce and half the list. It's poured dense, sold by weight (56 g), and blended in small batches in the Mountain West. Its one job is one quiet jar for the whole family, ultra-sensitive skin included, and it's the jar we point to during pregnancy and for babies. Jessica Smith's verified review reads "Goes on so smooth and absorbs quickly." Here's Bare Silk, with the 60-Day Skin Test on it.
The jar for this job is Bare Silk ($34). Subscribe to two jars and a third rides free, and every subscription takes 25% off the first delivery.
Questions we hear
Is Toups and Co tallow grass-finished?
Yes. As of September 6, 2026, every Toups product page states the tallow comes from 100% grass-fed and grass-finished cows. The cut of fat (suet or trim) isn't stated.
Does Primally Pure make an unscented Everything Balm?
No. Their unscented tallow balm is the Baby Balm, $20 for 1 oz or $34 for 2 oz as of September 6, 2026, and it's built without essential oils for babies and nursing mothers.
Which guarantee is longer?
Toups gives 30 days for a refund and store credit after that. Primally Pure promises your money back with no day count shown, and accepts opened product subject to review. Craft's 60-Day Skin Test refunds the product price within sixty days if your skin disagrees.
Which is cheaper per ounce?
Toups, by a wide margin, as of September 6, 2026: $15.50 to $16.00 an ounce for the body balm against $28.00 to $30.00 for the Everything Balm. Toups' 4 oz jar is the lowest per-ounce figure in this post, and it isn't close.
Do either of these balms contain water?
No. Both are oil-only recipes, which is why neither needs a preservative system. Keep water out of any oil balm; a wet finger in the jar is the one thing that'll spoil it.
Which Craft jar is closest to Toups Unscented?
Bare Silk Unscented ($34), the five-ingredient jar with suet named on the label. If you'd like a scent, the Lavender Edition is the same recipe with Bulgarian lavender, and the whole line is in the balms collection.
Go deeper
Start with the complete guide to beef tallow for skin. I've written a longer Craft Tallow vs Toups and Co comparison and a Craft Tallow vs Primally Pure comparison if you want each brand held up against ours alone. For the sourcing words, grass-fed vs grass-finished decodes the label, tallow for sensitive skin covers how to patch test a short-label balm, and the comparison page sets 12 brands side by side if two isn't enough.
Sources
- U.S. Food and Drug Administration. 21 CFR 701.3, Designation of ingredients. eCFR.
- Song X et al. (2023). Protection Function and Mechanism of Rosemary (Rosmarinus officinalis L.) Extract on the Thermal Oxidative Stability of Vegetable Oils. Foods 12:2177.
- Federal Trade Commission (2022). Health Products Compliance Guidance. FTC.
Brian is the founder of Craft Tallow, a small-batch tallow skincare line shipped from Cottonwood Heights, Utah, built on 100% grass-fed suet. Questions? Reply to any email from us; it lands with him.